Google Analytics
Our website uses Google Analytics, an internet analysis service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). Google Analytics uses so-called “cookies” and web beacons.
Google will use this information on behalf of the operator of this website to evaluate your use of the website and to create reports on website activity. Google will also use this information to provide the website operator with further services related to the use of the website and the internet. The IP address sent by your browser in the context of Google Analytics is not combined with other data from Google. Processing is carried out in accordance with Art. 6 para. 1 lit. a GDPR on the legal basis of your given consent.
We use Google Analytics only with activated IP anonymisation. This means that your IP address will only be further processed by Google in abbreviated form.
We have concluded a Data Processing Agreement with the service provider in which we oblige him to protect the data of our customers and not to pass them on to third parties.
Since a transfer of personal data to the U.S. takes place, further appropriate safeguards are required to ensure the level of data protection under the GDPR. To guarantee this, we have concluded standard contractual clauses with the provider in accordance with Art. 46 Para. 2 lit. c GDPR. These oblige the recipient of the data in the U.S. to process the data according to the level of protection in Europe. In cases in which this cannot be guaranteed even by this contractual extension, we endeavour to obtain additional regulations and commitments from the recipient in the U.S.
The terms of use of Google Analytics and information on data protection can be accessed via the following links:
http://www.google.com/analytics/terms/
https://policies.google.com/privacy
The data will be deleted as soon as it is no longer necessary for the purpose for which it was collected. User and event-level data associated with cookies, user IDs (e.g., User ID), and advertising IDs (e.g., DoubleClick cookies, Android Advertising ID, IDFA) will be deleted no later than 14 months after collection.
You can prevent cookies from being saved by adjusting the settings of your browser software accordingly. Please note, however, that if you do so you may not be able to use all the functions of this website without restriction. You can also prevent Google from collecting the data generated by the cookie and analysing your use of the website (including your IP address) and processing this data by Google by downloading and installing the browser plugin available at https://tools.google.com/dlpage/gaoptout.
Google Fonts
We use “Google Fonts” on our website, a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as: “Google”). Google Fonts enables us to use external fonts. For this purpose, the required Google Fonts are loaded into your browser cache by your web browser when you access our website. This is necessary so that your browser can also display a visually improved representation of our texts. If your browser does not support this function, a standard font will be used by your computer for display.
The fonts are hosted by us and therefore not loaded by an external provider. This requires the processing of your IP address.
We use Google Fonts for optimization purposes, in particular to improve the use of our website for you and to make its design more user-friendly. The legal basis for data processing is our legitimate interest in this regard pursuant to Art. 6 (1) lit. f GDPR.
Google Ads
We use “Google Ads” on our website, a service provided by Google Ireland Limited, Google Building Gordon House, Barrow St, Dublin 4, Ireland (hereinafter referred to as “Google”). Google Ads is used by us for marketing and optimisation purposes, in particular to display ads that are relevant and interesting to you.
If you have given us your consent to do so in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, we can use Google Ads to draw attention to our attractive offers by using advertising material on external websites. This enables us to determine how successful individual advertising measures are.
These advertising media is delivered by Google via so-called “AdServers”. We use AdServer cookies for this purpose, through which certain parameters for measuring success, such as the display of the ads or clicks by users, can be measured.
If you reach our website via a Google ad, Google Ads will store a cookie on your PC. These cookies usually expire after 30 days. They are not intended to identify you personally. The following information is usually stored as analysis values for this cookie: Unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions), opt-out information (marking that the user no longer wishes to be contacted). These cookies enable Google to recognize your web browser. If a user visits certain pages of an ad client’s website and the cookie stored on their computer has not expired, Google and the client will be able to tell that the user clicked on the ad and was redirected to that page. A different cookie is associated with each ad client. As a result, cookies cannot be tracked through the websites of ad clients. We ourselves do not collect and process any personal data in the advertising measures mentioned above. We only receive statistical evaluations from Google. By means of these evaluations we can recognize which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising material, in particular we cannot identify the users on the basis of this information.
Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence on the scope and further use of the data collected by Google through the use of Google Ads. To the best of our knowledge, Google receives the information that you have called up the relevant part of our website or clicked on an advertisement from us. If you have a user account with Google and are registered, Google can assign the visit to your user account. Even if you are not registered with Google or have not logged in, there is a possibility that Google will find out and save your IP address.
Since a transfer of personal data by Google to affiliates and sub-processors to countries outside the EU and EEA is possible, further appropriate safeguards are required to ensure the level of data protection under the GDPR. For the U.S., there is an adequacy decision of the EU Commission pursuant to Art. 45 (1) GDPR regarding companies with certification under the EU-U.S. Data Privacy Framework. Google LLC is certified under the EU-U.S. Data Privacy Framework and is therefore committed to compliance with adequate data protection standards, which can be verified via the following link: https://www.dataprivacyframework.gov/s/participant-search
For potential transfers to other countries outside the EU and the EEA, for which no adequacy decision of the EU Commission exists, we have concluded standard contractual clauses with the provider in accordance with Art. 46 (2) lit. c GDPR. These oblige the recipient of the data in the country outside the EU to process the data in accordance with the level of protection in Europe.
Further information on data use by Google, on setting and objection options as well as on data protection can be found on the following Google websites:
- Privacy policy: https://policies.google.com/privacy
- Google website statistics: https://services.google.com/sitestats/en.html
You can prevent the installation of cookies by deleting existing cookies and deactivating the storage of cookies in the settings of your web browser. Please note that in this case you may not be able to use all functions of our website to their full extent. You can also prevent the storage of cookies by setting your web browser to block cookies from the domain “www.googleadservices.com” (https://www.google.de/settings/ads). We would like to point out that this setting will be deleted if you delete your cookies. In addition, you can deactivate interest-related advertisements by clicking on the link http://optout.aboutads.info. Please note that this setting will also be deleted if you delete your cookies.